Luca Ascani (Populis)

Luca AscaniLuca is Co-Founder and Chairman of Populis, one of the fastest growing digital media groups in Europe and Brazil. An entrepreneur with experience in international expansion of high growth companies he is an active angel investor, board member, mentor and public speaker. An angel investor in and Luca is also an investor in, a SeedCamp mentor and Board Member of Il Secolo XIX, North West Italy’s largest newspaper.

Speaking engagements have included web summits and international conferences including the eG8 in Paris 2011 where he was the only Italian digital entrepreneur present.

Leader in the vertical content publishing sector online, Populis produces over 35,000 articles and videos every month across its 600+ web properties which include media brands Excite Europe, Blogo, Better Deals, Cidade Internet and reaching over 45 million unique visitors a month.


  • Deloitte Technology Fast 50 Ireland: Winner 2011
  • Deloitte Fast500 EMEA #7 2011
  • GP Bullhound Media Momentum’s Fastest Growing Larger Digital Media Companies in Europe 2009, 2010, 2011
  • Winner of the Red Herring Europe 2010

Previously Luca launched in 2000 as the Italian subsidiary of a French shopping comparison site. The company was sold to the German group Lycos in 2004.

In 2002, he launched ADVance and as it’s Chairman drove it to become one of the top web agencies in Italy, subsequently selling it to Netbooster. Luca was also co-founder and shareholder of First Tuesday Italy, a company involved in the organization of seminars and meetings on financial and net economy topics.