Barak Kassar is Founder and Principal at Rassak Experience — a strategic and creative consultancy focused on digital growth — with a  presence in San Francisco and Barcelona. Engagements include StumbleUpon, Slide, Nokia, Ricoh Innovations and BigFix. The company offers strategic and creative development as well as  implementation — and is expert in integrating (mashing-up) new and traditional media. Barak has been on the leading (usually bleeding!) edge of digital media for 20 years: interactive television (as an early employee with Wink, acquired by Liberty Media); broadband entertainment (before broadband reached critical mass as founder/CEO of INBOXTV); social content (as  an early leader at CHOW (acquired by CNET, now CBS). Barak is currently on the advisory boards of TextMarks and 1000Markets. He is an avid writer at www.everythingcommunicat.es and contributes to MediaPost and AlwaysOn. He has spoken on new media and marketing at the (US) National Association of Broadcasters, Herring on Hollywood and Silicon Valley’s SDForum. He has been quoted in trade pubs that  (e.g. Variety, Wired) and broad media (e.g. Wall Street Jornal,  Int’l Herald Tribune). BUT … here’s an old-new media question for you: “if you are retweeted by @Pogue is that the equivalent of being written about in the NY Times?”