CEO and co-founder Avi Shechter joined fring from venture capitalist firm Veritas in 2006. He is responsible for launching the service and overall strategic direction for growing the fring product and brand.

At Veritas, Avi was responsible for identifying investment opportunities for the fund and generation of deal-flow.

Prior to Veritas, Avi was a vice-president at AOL where he co-managed instant messaging pioneer ICQ and oversaw its growth from 12m to 150m customers and supervised the company’s international growth.